Honbrew
Honbrew came to us asking for a modern yet modest brand identity that both serves its job of portraying a very traditional way to produce coffee but also accentuate its biggest characteristic. Causing intrigue over the interestingly-named honey coffee process.
Honbrew's goal was to start their project with an feeling of "established brand". In order to achieve that we went for a modern color palette but still with rustic aspects in order to compose this elaborate mix. Redesigning the packages to maintain certain level of elegance and consistency that will draw the attention of consumers when looking for a better coffee experience while strolling through the market.
The final look speaks for itself. Honbrew now has an unique brand identity that will stand out in the coffee market and bring a lot of not only experienced coffee enjoyers to try the traditional honey coffee process but also spark the interest of the average consumer.