Instagram's algorithm works by gauging the reactions of your core Audience. If they engage positively with your content, the platform rewards you by extending your reach to a broader audience. This initial engagement is key to your success on Instagram, but hashtags can disrupt this process and undermine your growth.
Hashtags and the algorithm
When you use hashtags, the algorithm splits your initial reach between your Core Audience and those who follow the hashtags. This split can bring your post to a mix of spam accounts and users who have little interest in your content. As a result, your engagement rates may decrease, making it less likely that Instagram will continue to promote your content.
Hashtags might seem like a straightforward way to boost visibility, but over time, they can attract more spam followers. While these users may increase your follower count, they don’t actively engage with your content. This leads to lower engagement rates and a dependence on hashtags to maintain your reach. If the hashtags stop working, your account could lose momentum and stall.
All in all
The bottom line is that hashtags can make you dependent on less meaningful engagement, impacting the longevity and quality of your Instagram reach. Instead of relying on hashtags, focus on building a strong Core Audience and engaging them with high-quality, authentic content. This way, you can ensure sustainable growth on the platform.
